Four reasons why we love Terre Verdi's brand new packaging
Terre Verdi, the Italian inspired, eco-luxe skincare brand made from organic and ethically sourced natural ingredients and essential oils helps fight the effects of stress, ageing and even motherhood. Founder Alessandra de Gregorio recently revealed their brand new packaging at our Blomma Beauty pop up shop in Shoreditch back in May and we are absolutely loving it. Here’s why...
It’s designed to put the integrity of the product first
Terre Verdi are pioneering a special type of glass called biophotonic glass which is the perfect keeper of organic beauty products. With ingredients taken directly from nature and typically combined with fewer or zero preservatives compared to mainstream chemical beauty products, understandably shelf lives of products are shorter. Biophotonic glass is designed to protect formulations from the full spectrum of light, except for infrared and violet. This means that the ingredients within are kept as fresh, potent and therefore effective as possible.
They put organic beauty front and centre
Let’s face it, it’s a bit of a minefield out there when it comes to knowing which products are and aren’t natural and organic. Terre Verdi is certified organic by COSMOS and The Soil Association and was one of the earliest UK brands to be certified. Alessandra says: “We are fighting greenwashing practices every day, so we educate the consumer to look for the certified organic logo when shopping organic. We made the logo clearly visible for consumers to spot, to reassure them that what they are buying is what they really want”.
Tiny details encompass the brand's values
It’s not just the organic certification which reveal the ethos of the brand. The new packaging prominently features the brand’s logo which represents the de Gregorio family crest and embodies Alessandra’s commitment to bringing her closely cherished family values of love, respect for nature, integrity and a desire to share the best that her region can offer with the rest of the world.
It’s made with passion
You only have to spend a few minutes with Alessandra to feel the passion she has about not just her products and her brand but about organic beauty as a whole. She really believes in, and wants everyone to see and feel the benefits a fully organic lifestyle can have on your skin. The packaging was already pretty great so you might ask, why change it?, but it’s her dedication to continually improving it for the benefit of her products, the environment and her customers that makes her and the brand incredibly special in our eyes.
Like what you see? You can check out the full Terre Verdi range here