{"title":"It's Pure Organic Henna Hair Dye","description":"\u003ch1 style=\"text-align: center;\"\u003eShop Organic 100% Natural Hair Dye\u003c\/h1\u003e\n\u003cp\u003eIt's Pure Organic Henna is a 100% natural, chemical-free, henna based hair dye that delivers excellent colour results as well as conditioning your hair. Whether you're looking for natural alternatives to chemical based dyes, have a sensitive scalp or are allergic to ammonia or PPD why not try the It's Pure Organics range and see the results for yourself. \u003c\/p\u003e\n\u003cp\u003eMade with only natural ingredients, including henna, amla, cassia, indigo and other natural herbal extracts. It's Pure hair dye is a powder dye you can mix with warm water. You can combine colours together, or control the amount you use depending on your hair length. The natural hair colours contain no artificial chemicals, preservatives or peroxide and are ammonia and PPD (\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePara-phenylenediamine) free. It's also certified by The Soil Association as a 100% organic hair dye. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","products":[{"product_id":"organic-herbal-chemical-free-hair-dye-its-pure-organics","title":"It's Pure Organic Herbal Hair Dye","description":"\u003cp\u003e\u003cstrong\u003eIt's Pure Organic Herbal Hair colour is a certified organic, completely pure, chemical free, natural hair dye available in 9 different natural shades from golden blonde to indigo black. Made in the UK using fairtrade and organic herbs, just add water, mix and apply to create a non-invasive, gentle hair dye that won't change the structure of your hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThese \u003cspan data-sheets-userformat='{\"2\":6723,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"9\":0,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Roboto, sans-serif\"}' data-sheets-value='{\"1\":2,\"2\":\"pure natural organic hair color\"}'\u003epure, natural and organic hair colours\u003c\/span\u003e are v\u003cspan data-mce-fragment=\"1\"\u003eolumising, strengthening and revitalising thanks to the power of Ayurvedic herbs that give your hair extra shine and a luscious healthy-look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eEach shade of pure organic hair dye is blended with different herbs to give you a natural colour without the reddish orange tinge of pure henna. Herbs include henna, amla, cassia and indigo as well as other natural extracts blended to create the different colours.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cspan data-mce-fragment=\"1\"\u003eanyone who is allergic to PPD or wanting to use a more gentle, eco friendly hair dye\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eCheck out our \u003c\/span\u003e\u003ca href=\"https:\/\/blommabeauty.com\/blogs\/natural-beauty-wellbeing-blog\/organic-hair-dye-frequently-asked-questions\" title=\"using organic hair dyes\" style=\"font-size: 0.875rem;\"\u003eFAQs\u003c\/a\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e for more information on how Its Pure organics hair dye works or check out the It's Pure Hair Dye Reviews below\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003eCertified Organic by The Soil Association\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePara-phenylenediamine (PPD) free\u003c\/li\u003e\n\u003cli\u003eAmmonia free\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003ePeroxide free\u003c\/li\u003e\n\u003cli\u003eNo synthetic dyes\u003c\/li\u003e\n\u003cli\u003eConditions your hair while dying\u003c\/li\u003e\n\u003cli\u003eIncreases volume and shine\u003c\/li\u003e\n\u003cli\u003eNon lightening - bleach free\u003c\/li\u003e\n\u003cli\u003eSemi permanent dye lasting several weeks \u003c\/li\u003e\n\u003cli\u003eChemical free hair dye\u003c\/li\u003e\n\u003cli\u003eNatural hair dye \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease note some packaging may differ to the photograph as It's Pure have recently changed the packaging design. There has been no change to the product itself. \u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"It's Pure","offers":[{"title":"Dark Brown","offer_id":39658989748413,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Chestnut","offer_id":39658989781181,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Very Dark Brown","offer_id":39658989813949,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Auburn","offer_id":39658989846717,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Henna Red","offer_id":40174032519357,"sku":"","price":11.95,"currency_code":"GBP","in_stock":true},{"title":"Natural Brown","offer_id":40174040449213,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Golden Blonde","offer_id":40174043168957,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Strawberry Blonde","offer_id":40174044446909,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"Indigo Black","offer_id":40174049460413,"sku":"","price":11.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown Test Sachet","offer_id":40809859481789,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Chestnut Test Sachet","offer_id":40809865937085,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Very Dark Brown Test Sachet","offer_id":40809866264765,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Auburn Test Sachet","offer_id":40809867739325,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Henna Red Test Sachet","offer_id":40809872785597,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Golden Blonde Test Sachet","offer_id":40809873375421,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Strawberry Blonde Test Sachet","offer_id":40809874620605,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Indigo Black Test Sachet","offer_id":40809875210429,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true},{"title":"Natural Brown Test Sachet","offer_id":40809894346941,"sku":"","price":1.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0139\/1725\/7828\/files\/1024WhiteSquareWebsite.png?v=1715789201"},{"product_id":"pre-colour-clarifying-treatment-its-pure","title":"Pre-Colour Clarifying Treatment","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTransform your hair with It's Pure's Pre-Colour Clarifying Treatment. A blend of organic extracts, minerals and essential oils, this treatment helps to remove residue, silicones and styling product build up to deliver a strong foundation for your natural hair dye or to clarify a congested or oily scalp.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAs a pre-dyeing step, it ensures the henna bonds with the hair for vibrant, rich colours and a totally gorgeous result so we recommend using before \u003ca href=\"https:\/\/blommabeauty.com\/products\/organic-herbal-hair-dye-its-pure-organics?_pos=1\u0026amp;_psq=it%27s+pure\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=39658989748413\" title=\"organic hair dye\"\u003eIt's Pure Organic Hair Dyes\u003c\/a\u003e\u003c\/p\u003e","brand":"It's Pure","offers":[{"title":"Default Title","offer_id":43336546713841,"sku":"","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0139\/1725\/7828\/files\/ItsPureClarifyingPreColourTreatment.png?v=1715789396"}],"url":"https:\/\/blommabeauty.com\/da-dk\/collections\/organic-hair-dye-its-pure-organics\/organic.oembed","provider":"Blomma Beauty","version":"1.0","type":"link"}