• Open amber glass jar of the It’s Pure Clarifying Pre-Colour Treatment. The product label a light green with dark green text. The photo displays the product in the jar and the aluminium lid resting beside it.
  • Amber glass jar of the It’s Pure Clarifying Pre-Colour Treatment. The product label a light green with dark green text.
  • Amber glass jar of the It’s Pure Clarifying Pre-Colour Treatment with the aluminium lid resting beside it. The product label a light green with dark green text.
  • Image of the Soil Association Certified Organic Logo, representing products or brands that meet organic certification standards set by the Soil Association, ensuring environmentally friendly and sustainable practices.
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It's Pure

Pre-Colour Clarifying Treatment

Pre-Colour Clarifying Treatment

£11.95 GBP
£11.95 GBP
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Tax included. Shipping calculated at checkout.

Transform your hair with It's Pure's Pre-Colour Clarifying Treatment. A blend of organic extracts, minerals and essential oils, this treatment helps to remove residue, silicones and styling product build up to deliver a strong foundation for your natural hair dye or to clarify a congested or oily scalp.

As a pre-dyeing step, it ensures the henna bonds with the hair for vibrant, rich colours and a totally gorgeous result so we recommend using before It's Pure Organic Hair Dyes

Skin Type & Allergens

Made with love by

Originally founded by a British Ayurvedic therapist, It’s Pure became the UK’s first ever certified organic hair colour brand in 2011. Inspired by her travels to India and the transformative results she had seen on people’s hair, Tricia sought and developed the best quality ingredients into a unique range of colours.

The herbs in It’s Pure hair products come from a certified organic Fair & Wild grower in Rajasthan, India that uses advanced technologies to deliver incredibly pure extracts, free from contaminants. The dyes are 100% natural and free from PPD, ammonia, resorcinol and peroxide.

Today, It's Pure is cared for by the same makers of Odylique products where they are blended here in the UK at their Soil Association certified laboratory in rural Suffolk, all powered by renewable energy.

Ingredients

Aqua, Glycerine**, Alcohol**, Hectorite, Coco glucoside, Calendula officinalis flower extract*, Xanthan gum, Citrus limonum peel oil*, Melaleuca alternifolia oil*, Cymbopogon citratus oil*, Lactic Acid, Citral, Limonene *From organic agriculture **Organic origin Naturally present in the essential oils

Conscious Credentials

100% natural, 25.18% organic
Certified organic by The Soil Association
Cruelty free and vegan friendly
Handmade in Sussex, UK

How to use

Apply to clean, damp hair and leave on for 10-15 minutes before rinsing thoroughly

If using with It's Pure Henna Hair Dye you can proceed to following the hair dye instructions

Sustainability

Recyclabe and reusable glass jar with aluminium lid

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