Certified organic, completely chemical free hair dye with the Soil Association seal of approval in 9 different shades.
This product is perfect for... a natural hair colour experience
We love it because... it eliminates all the nasty chemicals associated with dying your hair and is great even for sensitive scalps!
- Certified Organic by The Soil Association
- No para-phenylenediamine (PPD)
- No ammonia
- No preservatives
- No peroxide
- No synthetic dyes
- Conditions your hair while dying
- Increases volume and shine
How to use this hair dye: A 110g packet is enough for average shoulder-length hair. If your hair is thick you will need more, or if it's fine and layered, you'll need less. For further instructions, please see the picture of the instructions on this listing.
What skin types is this suitable for? All skin and hair types. Allergies to It's Pure hair colour are very rare as it is entirely natural, but it is possible, as people can be allergic to natural ingredients too. We recommend doing a patch test for 24-48 hours as described in the instructions, checking for any skin irritation.
Conscious Credentials: Certified Organic by The Soil Association
Ingredients: organic Indigofera tinctoria (indigo) powder*, organic lawsonia inermis (henna) powder*, organic emblica officinalis (amla) powder*, azhadiracta indica (neem) powder*, cassia auriculata (cassia) powder*, acacia concina (shikakai) powder*
*Denotes Certified Organic