How did Ezápé Naturals get started?My role is founder, owner and formulator. I got started in the beauty industry when I qualified as a beauty therapist in my teenage years and then after finding a solution to my daughters eczema I got started with the formulating side of things.
WHAT IS THE STORY BEHIND YOUR BRAND NAME?
The name Ezápé is a combination of my sons name Ezra and my daughters name Agápé because my products were created to treat their skin,
WHAT IS Ezápé Naturals' ETHOS?
My mission is to help as many people as possible to find safe natural skincare to help treat their dry/eczema skin conditions.
WHAT IS YOUR MOST POPULAR PRODUCT AND WHY?
My most popular product is the chamomile balm because it is multi use, effective and suits most skin types including sensitive
WHICH PRODUCT DID YOU LAUNCH THE BRAND WITH?
I launched the brand with my Rosemary Body Butter
WHAT skin type are your products most suited to?
All of my products are suitable for dry skin on the body and can be used to effectively treat dry skin conditions. Once you’ve finished bathing with the lavender and chamomile bath salts apply the rosemary body butter on damp skin to the whole body from chest to feet. For extra protection and moisture apply the chamomile balm to hands, feet and any other dry or sensitive area needing extra moisture.
WHAT HINTS/TIPS DO YOU HAVE FOR USING YOUR NATURAL SKInCARE PRODUCTS?
Bathe with the bath salts in warm water never hot as hot water contributes to dry skin. Apply the body oil and body butter to damp skin to help lock moisture into the skin. If using my products to treat dry skin try applying it at least twice a day to see results faster.
WHAT’S NEXT FOR Ezápé NATURALS?
I would like to add more products to the range so look out for more oils and body butter scents coming soon. I would also like to add a facial care range in a few years.
HOW ARE YOU STANDING OUT FROM THE CROWD?
I source my ingredients from UK suppliers that carry a large amount of soil association certified organic ingredients.
HOW do you make your natural skincare products?
I make them by hand in my kitchen.
HOW LONG DOES IT TAKE YOU TO DEVELOP NEW natural skincare PRODUCTS?
It can take a few months up to a few years to develop a new product it really depends on how quickly I get the results that I am looking for.
HOW ARE YOU TACKLING SUSTAINABILITY?
My products are sustainable as the come in glass jars and the lids are aluminum which are both easily recyclable. I also use card and paper in my packaging. I look forward to the future when I am able to take my packaging back to wash, sanitize and reuse them.
What's been your biggest success and your biggest learning?
My biggest success so far is getting great feedback on my chamomile balm as it has helped so many peoples skin to improve My biggest learning is realizing that it takes a lot of time, effort and money to build a brand.
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