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It's Pure

It's Pure Organic Herbal Hair Dye

It's Pure Organic Herbal Hair Dye

1 total reviews

Regular price $16.00 USD
Regular price Sale price $16.00 USD
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It's Pure Organic Herbal Hair colour is a certified organic, completely pure, chemical free hair dye available in 9 different shades from golden blonde to indigo black. Made in the UK using fairtrade and organic herbs, just add water, mix and apply to create a non-invasive, gentle hair dye that won't change the structure of your hair.

  • These pure natural organic hair colors are volumising, strengthening and revitalising giving your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs.
  • Each shade of pure organic hair dye is blended with different herbs to give you a natural colour without the reddish orange tinge of pure henna.
  • Perfect for anyone who is allergic to PPD or wanting to use a more gentle, eco friendly hair dye
Check out our FAQs for more information on how Its Pure organics hair dye works or check out the It's Pure Haire Dye Reviews below
  • Certified Organic by The Soil Association
  • Para-phenylenediamine (PPD) free
  • Ammonia free
  • No preservatives
  • Peroxide free
  • No synthetic dyes
  • Conditions your hair while dying
  • Increases volume and shine
  • Non lightening - bleach free
  • Semi permanent dye lasting several weeks 
  • Chemical free hair dye

What skin types is It's Pure Organics Hair Dye suitable for? All skin and hair types. Allergies to It's Pure Organics hair colour are very rare as it is entirely natural, but it is possible, as people can be allergic to natural ingredients too. We recommend doing a patch test for 24-48 hours as described in the instructions, checking for any skin irritation. Opt for one of the strand test sachets is a good idea to know if you should proceed to buying the full size. 


Skin Type & Allergens

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Indigo Black: Certified Organic Indigofera Tinctoria (Indigo) Leaf Powder.

Strawberry Blonde: Organic henna, organic cassia and organic amla.

Chestnut: Indigofera tinctoria (indigo) powder, lawsonia inermis (henna) powder, cassia auriculata (cassia) powder, emblica officinalis (amla) powder.

Henna Red: Organic Lawsonia Inermis (Henna) Powder.

Dark Brown: Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic embelica officinalis (amla) powder.

Auburn: Lawsonia Inermis (Henna), Indigofera Tinctoria (Indigo), Emblica Officinalis (Amla), Acacia Concinna (Shikakai).

Golden Blonde: Cassia Auriculata Powder (Cassia Powder), Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Rheum Palmatum (Rhubarb Root), Emblica Officinalis (Amla Powder), Curcuma longa (Turmeric).

Very Dark Brown: Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Emblica Officinalis (Amla Powder), Azhadiracta indica (Neem Powder).

Natural Brown: Cassia auriculata (cassia) powder, indigofera tinctoria (indigo) powder, lawsonia inermis (henna) powder, cassia auriculata (cassia) powder, emblica officinalis (amla) powder.

Conscious Credentials

Certified Organic by The Soil Association
Fairtrade ingredients
Cruelty free
Vegan Friendly

How to use

A 110g packet is enough for average shoulder-length hair. If your hair is thick you will need more, or if it's fine and layered, you'll need less. For further instructions, please see the picture of the instructions on this listing. You'll got a set of gloves and cap inside the box as well as a full set of instructions.


Your hair dye comes in a recyclable cardboard box

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Customer Reviews

Based on 1 review
Hodsman Hilary.Mrs
Free of .... ...

This product is outstanding. If you have used other Henna products It's Pure is easier and less messy to apply and does not need to be on your hair for too long. People regularly comment on how good my hair looks. They think my hair colour is natural.

Thanks so much for taking the time to write a review Hilary! We're delighted you've had such great results from It's Pure! x